It’s easy to get overwhelmed before a trip. There’s so much advice out there. Blog posts. Lists. Maps. Social media reels. “Don’t miss this.” “Only locals know that.” “Top 10 hidden spots.”
It feels like if you don’t study enough, you’ll mess it up. Like you need to prepare for some test you didn’t sign up for. So you collect all the recommendations, save them in folders, screenshot them, maybe even make a Google Sheet. Just in case.
But then you arrive, and most of it doesn’t really land.
The cafe is fine. The view is nice. The street is just a street. You’re doing everything “right,” and still, something feels off.
That’s not on you. That's on the advice.
Most travel content isn’t written for you. It’s written for the average traveler. And since no one actually is the average traveler, it ends up working for almost no one.
Maybe you’re not into food tours. Maybe you hate crowds. Maybe museums leave you cold. Maybe what you actually need from this trip is quiet, or playfulness, or connection. But none of that shows up in a “3 days in Lisbon” itinerary.
Most advice tells you where to go. It rarely asks why you’re going.
That’s why the real magic in travel rarely comes from a list. It comes from the things that happen when you feel understood. When someone suggests a place not because it’s popular, but because they know you might like it.
And that kind of understanding doesn’t come from content. It comes from people.
That’s what Marv tries to support. Not crowdsourced suggestions, not algorithms, just thoughtful, real humans who listen first. People who don’t flood you with recommendations but build something with you. Around your rhythm, your energy, your mood.
Because the truth is, there’s no shortage of good places. What’s rare is finding the ones that feel like they fit you.
You don’t need another list. You need someone who knows how to read between the lines, who hears what you’re not saying and gets what kind of day might actually feel right.
That’s what makes a trip memorable. Not how many places you checked off. But how many moments felt like they belonged to you.

